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Dr. Knut A. Moe
BA MB BCh BAO LRCPI & LRCSI MICGP MBA
Dr Knut Moe is Medical Director at Sons where he oversees medical operations and strategy and is a member of the executive team. He is a Portfolio GP working in Dublin, where he runs two GP clinics. He graduated from Royal College of Surgeons in Ireland, is a member of the Irish College of General Practitioners and is an Associate Clinical Professor in University College Dublin’s School of Medicine.
Knut has a keen interest in new & efficient methods of healthcare delivery. Prior to studying medicine, he completed a BA in Business Studies & Political Science in Trinity College Dublin and went on to work in the financial sector in London. He has since completed an an Executive MBA from UCD Smurfit School and an intensive seminar in Value Based Healthcare Delivery in Harvard Business School.
What’s hair loss all about then? We know it can be hard to get a full picture of what’s going on, so we’ll tell it to you straight. Here’s the science behind why guys lose their hair, how our products work, and what you can expect from treatment.
Male pattern hair loss is a hereditary condition that affects two thirds of guys by age 35. Men who inherit this trait have a genetic sensitivity to a byproduct of testosterone called dihydrotestosterone (DHT) which slows and halts the normal hair growth cycle. DHT builds up around follicles, shrinking them over time and causing hair strands to thin, shorten, then eventually fall out – and not grow back,as they normally would.
Hair normally grows, falls out, and regrows in a cycle, which can be broken down into four main phases.
The strand of hair grows upwards from the root, with a nourishing blood supply to the follicle. This phase lasts 2–7 years and determines the length of our hair.
The follicle shrinks as it moves away from the blood supply. This phase lasts about 10 days.
The old shrunken follicle rests while a new hair begins to grow behind it. 10–15% of hairs are in this phase at any one time, which lasts around 3 months.
The hair is gradually loosened and the root detaches from the follicle. The strand falls out, and the cycle starts again.
The degree and progression of male pattern hair loss is assessed using the Norwood classification system, which has seven stages. Identifying where you are at on this scale helps determine the correct treatment.
An adult hairline
A mature hairline
Light recession around the temples
Deeper recession around the temples and crown
Deeper recession around the temples and crown
Significant recession around the temples and crown
Advanced recession and bridging hair begins to thin
Full recession and loss of hair from the top of the head
Sons treatments work in two main ways. Finasteride blocks DHT, protecting follicles from shrinking and hair strands from thinning. Minoxidil increases blood flow, revitalising shrunken follicles. Our DHT blocking Shampoo enhances the effects of Finasteride, and our Biotin vitamin promotes hair health.
Treating hair loss needn’t be a hassle.
All our products are designed to be easy
to use, as well as effective. Follow this
simple guide to get the best results.
Ensure that your scalp is dry, and apply 1 ml of solution (10 pumps) to the treatment area, twice per day. We advise applying in the morning and before you go to bed.
Minoxidil FAQs We are invested in the progress of our community.
In a survey conducted to 109 existing Sons customers using the Full Works Plan for over 9 months, this is what we learned.
9.2/10 respondents say their hair loss stopped or they experienced regrowth.
4/5 of respondents noticed an improvement in hair density and quality.
8/10 of respondents felt more confident about their appearance.
It takes some time for changes to become visible. Some men will shed more fine hairs than normal, but this is only temporary.
Hair loss may have considerably slowed or stopped completely. Some people see signs of regrowth, primarily at the crown of the head.
As the medication continues to work, miniaturised hairs will be replaced by thicker healthier hairs which leads to a gradual improvement in hair density over time .
"A year later I cannot believe the difference, my hair is fuller, longer and healthier then its ever been..."
"Very happy with the results so far. Would definitely recommend. Great products thanks again!"
"So happy with the results and have advised friends to sign up to the service"
"The products work like a charm and its a very easy routine to get into. Would certainly recommend."
