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Life's too short to be worrying about hair

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We care about hair

Our co-founders Will and Adrian became increasingly aware that losing their hair was a possibility. Not ready for the number 1 all over, they looked for solutions but were left confused and frustrated. Over a pint, they realised – with Adrian’s background in clinical research and Will’s in all things business – that they had the right experience to start a company that helps men understand the facts, and solve the health issues they often don’t talk about.

We're backed by science

Our treatment plans are reassuringly safe. We’re a registered pharmacy.

Finasteride is a prescription product that has been licensed for sale in the UK is regulated by the Medicines & Healthcare Products Regulatory Agency (MHRA).

Minoxidil is an OTC product that is made available via prescription.

Ahmed Said
Superintendent Pharmacist: 2075007

Meet our Medical Director

Dr. Knut A. Moe
IMC: 400591

Knut is a vocationally trained GP and studied medicine in the Royal College of Surgeons in Ireland.

Knut joins Sons having developed a special interest in hair loss over the past five years whilst treating patient in a leading hair loss clinic in Ireland.

Meet our Clinical and Pharmacy Team

Ahmed Said

Superintendent Pharmacist

Bahja Mohamed

Foundation Doctor

Ekaterina Chivieva

Medical Supply Chain Manager

Kichu Jayakumar

Head of Digital Prescribing

Mohamed Hashi

Head of Pharmacy

Moneer Said


Newton Ofei

Dispensing Operation Manager

Suzan Ovayolu

Operations Manager

We want better

It turns out hair loss is surprisingly normal – the majority of men will lose their hair. But they don’t often talk about it, let alone realise that there are effective treatments available.

Reliable and honest information just isn’t easy to find. And after booking days off for expensive appointments with unrelatable clinicians, we knew there must be a better way.

We’re here to change things

What if we could motivate men to be more proactive in tackling their problems? We want to bring men’s health and well-being into the 21st Century - less stigma, clearer information, more convenience, better results. And we’re starting with hair loss.

We’re in it together