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  • It's Science: Breaking down the Sons' secret

It's Science: Breaking down the Sons' secret

08 July 2020
3-minute read

This article has been medically verified by Dr. Knut Moe - Medical Director at Sons

We’re happy to be honest about what makes Sons work. We designed our treatment plan for men that are just like us - men who were fed up of hocus pocus remedies for keeping their hair. So there’s really no need to hide that the ‘secret’ behind our approach is just science. Here’s how it works.   

In order to understand how our products work, you’ll need to have some basic understanding of the hair growth cycle. There are three stages to this: anagen, catagen and telogen.



This the most active stage of growth where the follicle (i.e. the root of the hair) grows upwards from the dermal papilla (i.e. the anchor point and blood supply for the hair) and eventually breaks through the skin. Usually, this hair grows approximately 1cm a month for three to five years.



Once we hit the catagen stage, the follicle shrinks and begins to loosen from the dermal papilla, reducing the blood supply and forcing the hair upwards. At this stage the hair stops growing.



Finally, the follicle detaches completely from the papilla and the hair falls out, otherwise known as shedding.  

At the end of some men’s hair growth cycle (i.e. once the hair has fallen out) the first anagen stage repeats itself and new hair begins to grow. However, for those that struggle to keep their hair, this cycle ends with the telogen stage (i.e. the hair sheds and doesn’t grow back).  

Now that you understand the basics, it’s time to get into our Sons ‘secret’. Put simply, our comprehensive treatment package encourages the hair growth cycle. We use three essential solutions to make this happen: minoxidil, finasteride and biotin. These are all tried and tested solutions that have been used for decades.


How Minoxidil works

Minoxidil works by improving the environment for hair to grow. It increases the blood flow and oxygen to the hair follicles, which stimulates these areas and promotes the width and density of the hair shaft. Essentially, this promotes and extends hair growth.


How Finasteride works

 Finasteride helps to reduce the amount of dihydrotestosterone (DHT) in your body. DHT is a male hormone that develops manly features in puberty, including facial hair. In some men, DHT attaches to your hair follicles and ends the hair growth cycle. Finasteride reduces DHT to stop this process. 


How Biotin works 

Biotin (also known as vitamin B7 or vitamin H) is a water-soluble vitamin that promotes healthy and stronger hair. Biotin is a natural supplement that has been proven to strengthen the bodies’ natural fibres, such as hair and nails.



Our shampoo is formulated with saw palmetto which can help reduce levels of DHT in the scalp (a hormone that can cause hair loss). Packed with natural oils and iron this shampoo promotes moisture, thickness and freshness to your hair. Our shampoo like Finasteride works by blocking DHT and preventing hair loss.

There you have it, the ‘secret’ to our Sons treatments. These four hair growth products for men combine to stop hair loss and promote hair growth. We use this science and apply it to your specific situation, tailoring treatment plans for each man’s needs. Take our free consultation today and find out how it can work for you.

Need more information? Take a look at the science behind it.


The content provided in this article is not a substitute for professional medical diagnosis or treatment. You should not rely upon the information provided in this article for specific medical advice. Prior to starting any medication you should consult with your primary care provider if you are on any other medication to ensure that it is safe to do so and read the patient information leaflet, paying particular attention to potential side effects.  If you have any questions or concerns, please talk to your doctor.

All of our blog articles are reviewed by our Medical Director before publication.