What’s hair loss all about then? We know it can be hard to get a full picture of what’s going on, so we’ll tell it to you straight. Here’s the science behind why guys lose their hair, how our products work, and what you can expect from treatment.
How hair loss happens
Male pattern hair loss is a hereditary condition that affects two thirds of guys by age 35. Men who inherit this trait have a genetic sensitivity to a byproduct of testosterone called dihydrotestosterone (DHT) which slows and halts the normal hair growth cycle. DHT builds up around follicles, shrinking them over time and causing hair strands to thin, shorten, then eventually fall out – and not grow back,as they normally would.
The normal hair
growth cycle
Hair normally grows, falls out, and regrows in a cycle, which can be broken down into four main phases.
1. Anagen (growing phase)
The strand of hair grows upwards from the root, with a nourishing blood supply to the follicle. This phase lasts 2–7 years and determines the length of our hair.
2. Catagen (regression phase)
The follicle shrinks as it moves away from the blood supply. This phase lasts about 10 days.
3. Telogen (resting phase)
The old shrunken follicle rests while a new hair begins to grow behind it. 10–15% of hairs are in this phase at any one time, which lasts around 3 months.
4. Exogen (shedding phase)
The hair is gradually loosened and the root detaches from the follicle. The strand falls out, and the cycle starts again.
The Norwood Scale
The degree and progression of male pattern hair loss is assessed using the Norwood classification system, which has seven stages. Identifying where you are at on this scale helps determine the correct treatment.
No hair loss
1
An adult hairline
2
A mature hairline
Mild hair loss
3
Light recession around the temples
4
Deeper recession around the temples and crown
Moderate hair loss
5
Deeper recession around the temples and crown
6
Significant recession around the temples and crown
Advanced hair loss
7
Advanced recession and bridging hair begins to thin
8
Full recession and loss of hair from the top of the head
What our
products do
Sons treatments work in two main ways. Finasteride blocks DHT, protecting follicles from shrinking and hair strands from thinning. Minoxidil increases blood flow, revitalising shrunken follicles. Our DHT blocking Shampoo enhances the effects of Finasteride, and our Biotin vitamin promotes hair health.
How to use
our products
Treating hair loss needn’t be a hassle.
All our products are designed to be easy
to use, as well as effective. Follow this
simple guide to get the best results.
Minoxidil
Ensure that your scalp is dry, and apply 1 ml of solution (10 pumps) to the treatment area, twice per day. We advise applying in the morning and before you go to bed.
Minoxidil FAQs

