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Show hair loss
who's boss

The one-and-only UK license holder
for the most effective treatments
for hair loss.

Results in 3-6 months

Flexible subscriptions, Free delivery *

UK Licensed Experts & Aftercare team

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in tackling...

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Sons treatment plans are up to 50% more
cost effective than high street
pharmacies and clinics

I'm experiencing
mild hair loss

Recession at temples

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I'm experiencing
moderate hair loss

Thinning at the crown

Extended recession
at temples

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What is male
pattern hair loss?

Male pattern hair loss is a hereditary condition that affects two thirds of guys by age 35. Men who inherit this trait have a genetic sensitivity to a byproduct of testosterone called dihydrotestosterone (DHT) which slows and halts the normal hair growth cycle. DHT builds up around follicles, shrinking them over time and causing hair strands to thin, shorten, then eventually fall out – and not grow back,as they normally would.

See the science ›

Founders story

Sons co-founders Will and Adrian became increasingly aware that losing their hair was a possibility. Not ready for the number one all over, they looked for solutions but were left confused and frustrated.

We’re bringing men’s health and well-being into the 21st Century. Less stigma, clearer information, more convenience, better results.