Our Story
Sons co-founders Will Kennedy and Dr. Adrian Gilbane became increasingly aware that losing their hair was a possibility. Not ready for the number one all over, they looked for solutions but were left confused and frustrated.
Over a pint, they realised — with Adrian's background in clinical research and Will's in all things business — that they had the right experience to start a company that helps men understand the facts about their health, and motivates them to be more proactive in tackling their problems.
What they found when they went looking for help was a men's health landscape stuck in the past: unregulated supplements making bold claims with no evidence behind them, forums full of conflicting advice, and a culture that made it easier to ignore the problem than to talk about it. Getting a straight answer meant piecing together fragments from message boards, dubious ads, and the odd embarrassed conversation — hardly the foundation for a decision about your own health.
So they built the thing they wished had existed: a service that starts with a proper online consultation, puts a registered clinician between you and any prescription, and treats hair loss as the common, well-understood medical condition it actually is — not something to be quietly ashamed of. Every treatment plan is grounded in peer-reviewed research and overseen by our Medical Director, not marketing copy.
Since launching, Sons has grown from that original idea into a full clinical service, with a team of registered pharmacist prescribers, a Medical Director reviewing every protocol, and thousands of customers across the UK who've started treatment without the awkwardness that used to come with it.
We're bringing men's health and well-being into the 21st century. Less stigma, clearer information, more convenience, better results.
