Clinically proven · Doctor reviewed
Treatments that actually work, backed by real clinical data. Personalised to you, delivered to your door every month.
Finasteride and Minoxidil are the only two treatments clinically proven to halt and reverse hair loss. Everything else in a Sons plan is chosen to support and amplify those results.
94%
halt or reverse loss
with early treatment
3–6
months to first
visible results
2
clinically proven
ingredients
Every Sons consultation is reviewed by our UK-registered prescribing team. No algorithms, no shortcuts.
No two cases of hair loss are the same. Tell us what's going on and a doctor will match you to the right treatment.
Great product
Great product with plenty of guidance along the way.
I have been using the Sons...
I have been using the Sons Strengthening Shampoo & Conditioner more than a year and I have seen such massive results. My hair feels thicker to touch and it looks healthy. Hair is less breakable as it's been nourished from the roots to the ends of the hair.
Outstanding Customer Service
Son's customer support is amazing. I am the first to moan if a service is shoddy so I want to express my gratitude to this company. I am a repeat customer and recently had a problem with an order. I emailed and the problem was sorted by Amira without hesitation within 24 hours.
400,000
men getting on top of their hair loss with Sons
Hair loss treatment shouldn't cost a fortune or require a clinic visit. Sons was built to make clinically proven treatment genuinely accessible — honest, discreet, and affordable for every man who needs it.
No stupid questions. Honest answers.
Yes — and the evidence is solid. Multiple large-scale clinical trials show Finasteride halts hair loss in around 90% of men and promotes regrowth in many. It works by blocking DHT, the hormone responsible for miniaturising follicles. The earlier you start, the more effective it is.
A small number of men (around 2%) experience sexual side effects including reduced libido or erectile dysfunction. These are reversible on stopping. The vast majority of Sons customers experience no side effects at all. Your doctor will discuss this during the consultation.
Hair loss treatment is ongoing — if you stop, the underlying process resumes. Most customers think of it like a gym membership for their hair: consistent, long-term, and worth it. You won't see results in two weeks (we wish). Give it 6–12 months for the full picture.
Finasteride has been in clinical use since the early 1990s with an extensive long-term safety record. Annual check-ins with our doctors are built into your Sons subscription — so your treatment is always reviewed.
Yes. No contracts, no cancellation fees, no awkward phone calls. Pause or cancel from your account at any time. We'd rather you come back when the timing works than feel locked in.