Clinically proven · Doctor reviewed

Sort hair loss early. Thank yourself later.

Treatments that actually work, backed by real clinical data. Personalised to you, delivered to your door every month.

Free consultation Cancel anytime UK doctors

400K+

customers trust Sons

94%

effectiveness, early treatment

6.5M

UK men experience hair loss

50%

cheaper than high street clinics

Treatment plans

Everything your hair needs.
Nothing it doesn't.

See all plans
Sons lifestyle
Fuelling confidence in over 400,000 men

Made with the world's most clinically proven ingredients

Finasteride and Minoxidil are the only two treatments clinically proven to halt and reverse hair loss. Everything else in a Sons plan is chosen to support and amplify those results.

94%

halt or reverse loss
with early treatment

3–6

months to first
visible results

2

clinically proven
ingredients

Find my treatment plan

Backed by doctors who know their stuff

Every Sons consultation is reviewed by our UK-registered prescribing team. No algorithms, no shortcuts.

Dr Knut Moe

"Studies have shown the Oral Tablet and Minoxidil to have an effectiveness rate of 94% when used in combination."

Dr Knut Moe

Medical Director & Hair Loss Specialist

Personalised treatment

Find your perfect plan in five minutes

No two cases of hair loss are the same. Tell us what's going on and a doctor will match you to the right treatment.

1
Take the free online consultation Answer a few questions about your hair loss, medical history and goals.
2
A doctor reviews your case A UK-registered doctor checks your answers and approves the right treatment plan.
3
Your treatment arrives at home Discreet packaging, delivered fast. Then monthly — so you never run out.
Get on top of your hair loss today
Sons consultation
Trustpilot reviews

Real results. Real people.

400,000+ customers treated

Great product

Great product with plenty of guidance along the way.

MA

Matthew · GB

✓ Verified · 25 May 2026

I have been using the Sons...

I have been using the Sons Strengthening Shampoo & Conditioner more than a year and I have seen such massive results. My hair feels thicker to touch and it looks healthy. Hair is less breakable as it's been nourished from the roots to the ends of the hair.

RA

Rahma · GB

✓ Verified · A day ago

Outstanding Customer Service

Son's customer support is amazing. I am the first to moan if a service is shoddy so I want to express my gratitude to this company. I am a repeat customer and recently had a problem with an order. I emailed and the problem was sorted by Amira without hesitation within 24 hours.

MO

Molboe · GB

✓ Verified · 18 May 2026

400,000

men getting on top of their hair loss with Sons

Why Sons exists

We back men to choose self-confidence — starting with their hair

Hair loss treatment shouldn't cost a fortune or require a clinic visit. Sons was built to make clinically proven treatment genuinely accessible — honest, discreet, and affordable for every man who needs it.

GPhC registered pharmacy CQC regulated B Corp certified UK doctors only
Read our story
Sons mission
Questions

We are serious about hair loss — ask away

No stupid questions. Honest answers.

Yes — and the evidence is solid. Multiple large-scale clinical trials show Finasteride halts hair loss in around 90% of men and promotes regrowth in many. It works by blocking DHT, the hormone responsible for miniaturising follicles. The earlier you start, the more effective it is.

A small number of men (around 2%) experience sexual side effects including reduced libido or erectile dysfunction. These are reversible on stopping. The vast majority of Sons customers experience no side effects at all. Your doctor will discuss this during the consultation.

Hair loss treatment is ongoing — if you stop, the underlying process resumes. Most customers think of it like a gym membership for their hair: consistent, long-term, and worth it. You won't see results in two weeks (we wish). Give it 6–12 months for the full picture.

Finasteride has been in clinical use since the early 1990s with an extensive long-term safety record. Annual check-ins with our doctors are built into your Sons subscription — so your treatment is always reviewed.

Yes. No contracts, no cancellation fees, no awkward phone calls. Pause or cancel from your account at any time. We'd rather you come back when the timing works than feel locked in.